FAQ

Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) are the practice of making sure AI models recognize your brand as a credible source and cite it when users ask. While traditional SEO focuses on links and keywords for search engines, GEO/AEO focuses on providing extractable data that AI models can use to cite you as an expert source.

To make matters even more complicated, this whole industry has spawned from many industries (computer science, SEO, etc) with many really smart people and we have all been arguing about what the industry itself is called (GEO, AEO...or just keep calling it SEO since it is kind of true).

Short answer: We optimize your brand to get you mentioned more in places like ChatGPT, Gemini, Claude, etc.

No. In fact, we are GEO-first, meaning our strategies complement traditional SEO while targeting the signals AI models actually require: structured data, extractable content, the things search engines never prioritized.

Short answer: GEO and SEO work together. We handle what AI needs; your existing SEO keeps doing its thing.

We are a hyper-focused agency. Unlike generalist firms that offer GEO as a side service, this is literally all we do. We use specialized tools for AEO and have a team that has worked together for years to master the "Three Pillars of LLM Success": being in the right place, maintaining lightweight code, and speaking the right language for machines.

Short answer: GEO is the only thing we do. No diluted attention, no side services, just results.

We don't focus on producing content right out of the gate. We start by looking at what you have now and how it can be optimized. Sometimes we cut, sometimes we sharpen what's there, sometimes we build fresh.

We build high-ranking, technically structured content at scale, including comparison pages, guides, and use cases. Our content is built to be Direct & Extractable, featuring modules like TL;DR summaries and Q&A blocks that make it effortless for algorithms to instantly pull your brand into their chat responses.

Short answer: We start with what you have and optimize it. We only build new content when it actually needs to exist.

We send monthly reports tracking before-and-after LLM query results. You see exactly how major AI models change their descriptions of your brand over time. We also track new brand mentions, link growth, and citations across niche directories.

Short answer: Monthly reports showing exactly how AI models describe your brand before and after we get to work.

Yes. We work directly with network and system administrators to make your technical foundation accessible to AI crawlers. Most sites block LLM bots through security services like Cloudflare without realizing it; we audit those settings and open the right doors.

Short answer: Yes. We find the blockages, fix them, and make sure AI crawlers can actually reach your site.

To ensure your brand dominates the AI era, we focus on three core areas:

1. Right Place at the Right Time: Ensuring your brand appears in the data sources AI models prioritize.
2. Lightweight Structure: Modern websites are often too bloated; we prioritize lean code for better indexing.
3. The Right Language: Structuring content so it speaks the "language" that AI models and algorithms prefer for extraction.

Short answer: Right place, lean code, machine-readable language. That is the formula.

We organize your data so machines clearly recognize you as the expert source in your niche. This includes placing the brand or founder as a quoted source in industry news to boost "Author" signals and updating the specialized wikis and industry directories that LLM developers use to fine-tune their models.

Short answer: We put your brand where AI developers look when training their models.

We provide a Response Playbook and brand monitoring built to handle negative or missing mentions. The goal: your brand shows up correctly when users ask LLMs about your industry.

Short answer: We build a correction strategy and monitor your brand until the AI gets it right.

Absolutely not. The GEO/AEO industry is currently in a state similar to the early days of SEO. Companies that get in now, play it clean, and build real technical authority will own the AI-driven future.

Short answer: No. We are still in the early innings. The brands that move now are the ones that get cited by default.